Friday, April 24, 2020

Friday Feature: Adding a Little Color

Years ago, when I first started working as a school counselor, a trend that was cutting a swath across the female population swept through our faculty room as well.

Color Me Beautiful.

Carole Jackson's book had been revised and reissued and color consultants were in abundance. I quickly discovered that I was a winter, destined for brights over pastels and not a good candidate for the mustard yellows on mannequins everywhere.

Whether or not you buy into a wardrobe based on seasons, there's plenty of psychology behind the use of color. Advertisers use science to project implicit messages and decorators discuss the use of warm and cool colors to create feelings of optimism and serenity.

Jaimee Bell's article, "Color Psychology: What Does Your Favorite Color Say About Your Personality?" is a fun (dare I say "bright"?) read (or listen -- you choose). I especially loved the color emotion graphic that included the logos of advertisers. The only drawback is that Big Think loves pop-ups, so, ironically enough, there's a plethora of advertising to scroll past -- or analyze, depending on your mood.

Ah, mood. Color has something to say about that, too.

Happy reading.

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