Friday, September 16, 2016

Fitting Fashion

Recently, I've become fascinated with trying things out by mail. I ordered eyeglass frames from Warby Parker to try on at home. I ordered jewelry from a company I saw advertised on Facebook. I love my Dia & Co. clothing boxes so much that I'm writing a Tech Talk blog on the subject for next month.

Given the metrics collected by social media, it's possible that those purchases -- particularly my boxes full of clothes -- are responsible for this article by Project Runway's Tim Gunn showing up in my newsfeed. While I know I struggle to find clothes I like that fit both my height and my shape, I had no idea some designers stopped their sizing at a 10 or a 12.

I shouldn't be surprised. Anyone who's gone shopping with a preteen or a teen who's not model thin has wondered about the sizing and target audience of some of the mall stores. And I won't even go down the path of finding clothes that are a good fit for the age, size and budget of women over 40 -- a group that's nothing if not heterogeneous.

What fascinated me about this article was that it wasn't written by a woman; rather, it was written by an advocate of fashion and style on behalf of both consumers and the industry he loves. Gunn sees a potential win-win here that much of the fashion industry is ignoring.

Let's hope the designers listen.

No comments:

Post a Comment